Aul Studio is a modern creative studio specializing in digital content production and aesthetic brand storytelling. With a focus on blending artistic direction and clean visual sophistication, Aul needed a refined and contemporary identity that reflects creativity, professionalism, and an elevated cultural sensibility.
From concept refinement to final deployment, every touchpoint of the design process was guided by clarity, versatility, and premium polish — key pillars behind the Aul Studio brand.
The client requested a logo that:
Initial Exploration & Drafts
To align with Aul Studio’s direction, I developed multiple design pathways using visual cues such as:
These explorations captured different sides of the brand — from strict modern minimalism to elegant creative luxury — before refining into the final identity direction.
Initial Concepts Preview
To begin shaping Aul Studio’s identity, I developed multiple design routes that explored modern sophistication and creative minimalism. Each direction focused on achieving a balance between artistic expression and premium brand clarity.
These first-round logo explorations presented distinct visual voices — from bold contemporary expression to refined minimal luxury. The concepts chosen by the client served as the foundation for the refinement and finalization stage that followed.
Revision Stage
Refining the Vision — Transforming Feedback Into Focused Design
After the initial logo showcase, the client approved one of the presented concepts as the final mark. With the core logo locked in early, the revision stage focused on developing complementary variations — refining color palettes, layout structures, and scalable applications for different brand uses.
This stage aimed to ensure that the logo system maintained its strength across every touchpoint — from digital interfaces to printed materials — while preserving Aul Studio’s minimal yet distinctive visual language.
Finalization Stage
Logo Lock-In — Approving the Mark that Anchors the Brand
With the core logo approved during the initial concept showcase, the Finalization Stage shifted toward execution and visual application. Instead of refining the mark itself, this phase centered on preparing full brand assets and exploring real-world mockups to demonstrate how the identity performs across physical and digital environments.
The goal was to ensure AUL Studio had a polished, versatile identity system ready for launch — one that communicates strength, refinement, and a modern creative spirit. From apparel and printed materials to signage and equipment, the finalized assets reinforced the brand’s elevated yet practical personality.
Brand Identity
Designing a Scalable Identity for Brand Growth and Recognition
Once the logo was finalized, we transitioned into the Brand Identity Phase — transforming the approved mark into a complete, functional, and unified design system.
This stage focused on creating a cohesive and adaptable identity that reflects Aul Studio’s creative confidence and professional precision. Every element — from stationery and digital assets to print and on-site applications — was designed to ensure brand consistency across all platforms and client touchpoints.
Rooted in a balance of simplicity and strength, the final identity system empowers the Aul Studio team to communicate their brand vision seamlessly, maintaining the same refined energy across every visual expression.
Website Design & Development
Bringing the Brand to Life Online
Following the brand identity phase, we designed and developed a website that mirrors Oshens’ luxury, warmth, and professionalism.
Home Page
Services Page
About Page
Promo & Contact Page
Social Media Templates