Yves Rocher

Cosmetics & Beauty Retail | Local Marketing & Visual Support | 2025
Tbilisi, Georgia

Project Overview

Yves Rocher Georgia reached out to ninyis to help support their local seasonal campaigns and create store-specific visuals for their branches across Tbilisi. The goal was to boost customer engagement through well-crafted, on-brand, and culturally relevant content — without deviating from their established global identity.

Services Provided
  • Seasonal promo posters & window graphics for stores in Tbilisi
  • Social media visuals for campaign launches (localized in Georgian)
  • Newsletter header banners & mobile-friendly email graphics
  • In-store point-of-sale signage (shelf talkers, end-cap promos)
  • Product highlight cards for featured items
  • Light packaging edits: Georgian labels, inserts, and promo sleeves
  • Branded content templates for stories and reels
Design Direction

All visuals stayed true to Yves Rocher’s established color palette and botanical style. We focused on elegance, clarity, and local nuance, integrating Georgian typography, culturally relevant imagery, and softer, nature-forward compositions. The design system was built to be flexible for print and digital while keeping the brand’s premium feel intact.

Impact (Estimated / Internal Metrics)
  • 25%+ increase in engagement on Georgian-language promo posts
  • Faster delivery on campaign visuals, reducing internal turnaround time
  • Enhanced store atmosphere with updated and visually coherent seasonal graphics

Gallery