Agrohub

Online Grocery / Retail | Digital & Campaign Design Support | 2025
Tbilisi, Georgia

Project Overview

Agrohub is one of Georgia’s leading online hypermarkets for natural products with several physical branches. They approached ninyis to enhance their digital marketing materials and improve the consistency of their visual assets across online and offline channels. The aim was to make promotions more engaging and strengthen brand recognition in Tbilisi and Batumi.

Services Provided
  • Created a series of seasonal campaign banners for their website & app (e.g. Spring Harvest, Holiday Offers)
  • Designed promotional social media posts in Georgian/Russian/English to match local customer segments
  • Developed in-store poster and flyer templates for branches in Tbilisi and Batumi
  • Produced updated product packaging labels for private-label lines (small tweaks to label layout, typography, and use of brand colors)
  • Designed email newsletter templates for weekly deals and product launches
  • Designed popup banners / window graphics for their physical hypermarket entrances for special promos
Design Direction

We kept the established Agrohub color palette and logo intact, ensuring consistency. Our focus was on modernizing typography, improving legibility (especially for mobile), and using natural / earthy textures & imagery to reinforce the “natural products” message. Visuals were optimized for daylight and evening lighting in store settings.

  • Promotional campaign graphics (Black Friday, Back-to-School, etc.)
  • Shelf talkers & price signage templates
  • Storefront window graphics for holiday promos
  • Custom packaging sleeves for seasonal items
  • Internal communication templates (staff posters & announcements)
Impact (Estimated / Internal Metrics)
  • Increased engagement on promo posts by ~35% during major campaigns
  • Quicker turnaround from brief to live creatives for weekly deals
  • More unified look across branches; staff & customers reported clearer signage and more attractive visuals

Gallery