Retail | Campaign & Store Branding | 2023
Tbilisi, Georgia
Project Overview
Carrefour’s Tbilisi-based marketing team approached ninyis to support several local campaigns and improve in-store branding consistency across their Georgian outlets. While the core brand identity remained untouched, our role was to enhance Carrefour’s local presence through custom design assets that aligned with the global brand system.
Our Role
We worked closely with their regional creative team to design campaign visuals, promotional materials, and in-store content tailored for the Georgian market — all while maintaining brand guidelines and visual coherence with Carrefour’s international identity.
Design Direction
We ensured all materials respected Carrefour’s global standards while localizing design choices — from culturally relevant color palettes to Georgian typefaces and content translation. The result was a more relatable, locally resonant experience for Carrefour’s Georgian audience.
Design Direction
Results (Internal Use)
Gallery
