Brand Strategy & Positioning
Logo & Visual Identity System
Social Media Toolkit
Brand Guidelines

Print & Promotional Assets
Website Design & Development
Wix Integration & Server Setup
Photography Direction

Oshens Hair & Beauty is a luxury salon located in Wye, Kent, and the flagship location under the growing House of Oshens brand. With a mission to combine traditional elegance and modern beauty technology, Oshens needed a brand that reflected timeless charm, innovation, and a warm premium experience.

The client requested a logo that:

Reflects traditional elegance and modern innovation
Embodies warmth, premium service, and accessibility
Can grow alongside the House of Oshens brand
Feels boutique, artistic, and unforgettable
Works across digital, print, signage, and merchandise

Initial Exploration & Drafts

To align with the client’s detailed brief, I developed a series of initial directions combining visual cues like:

Chandelier iconography
Minimalist silhouettes of women
Fluid and elegant serif typography
Nature-inspired symbols and jewel-toned palettes

These concepts explored different personalities of the brand—from bold editorial luxury to soft, organic elegance.

Initial Concepts Preview

Feminine silhouette paired with luxe serif type
Laurel crown and minimalist dot — elegance with symmetry
Abstract monogram in soft gold
Ornamental chandelier – direct reference to salon interior

Revision Stage

Refining the Vision — Transforming Feedback Into Focused Design

After delivering the initial logo concepts, we entered the revision stage, a collaborative and strategic phase where client vision and design direction aligned.

Oshens had a clear sense of their brand’s dual nature — modern yet timeless, luxurious but approachable. During this stage, our focus shifted to refining those values into a visual identity that could gracefully grow with them, across salon spaces, merchandise, digital platforms, and future sub-brands.

What We Focused On

Balancing Tradition & Innovation: Integrating soft, elegant motifs like chandeliers and laurel emblems while maintaining a modern, fashion-forward structure.
Exploring Multiple Icon Styles: From abstract feminine silhouettes to classic forms — testing what visually aligns with “Look Amazing. Feel Unstoppable”.
Typography Refinement: Adjusting serif structures and kerning to ensure a premium, editorial feel without being intimidating.
Color System Development: Working through various neutral-rich palettes (soft gold, deep greens, marine blues) to reflect natural elegance and luxury.

Finalization Stage

Logo Lock-In — Approving the Mark that Anchors the Brand

With feedback aligned and the vision crystal clear, we moved into the Finalization Stage — the point where Oshens Hair & Beauty’s new identity took its definitive shape.

This approved logo became more than a mark — it laid the visual foundation for a growing lifestyle brand. Built to reflect elegance, empowerment, and understated luxury, the final logo captured every nuance of the salon’s ethos: from the chandelier-inspired elements to the elevated wordmark that balances modernity with timeless design.

Finalized Logo Files: Clean, versatile formats for print and digital use.
Primary & Secondary Logo Variations: Including vertical, horizontal, and icon-only options.
Color Palette Lock-in: Final colors confirmed — from warm neutrals to refined jewel tones.
Typography System: Font pairings chosen to carry the brand across packaging, signage, and digital touchpoints.

Brand Identity

Designing a Scalable Identity for Brand Growth and Recognition

Once the logo was finalized, we transitioned into the Brand Identity Phase — transforming a single mark into a comprehensive, functional, and beautiful visual system.

This stage was dedicated to building a cohesive brand experience that would empower the Oshens team to maintain consistency across every platform and customer touchpoint. From elegant packaging to professional stationery and digital assets, every element was crafted to echo the salon’s philosophy: “Look Amazing. Feel Unstoppable.”

Brand Guidelines

A detailed guide covering logo usage, color palettes, typography systems, spacing, and layout principles to ensure brand consistency across all media.

Business Cards

Luxurious, minimal, and bold designs that leave a lasting impression — aligned with the salon’s high-end aesthetic.

A full suite of editable, brand-aligned templates designed for promotions, announcements, and day-to-day content.

Packaging Mockups

Visual previews of how the brand would translate across beauty products and retail items, reflecting both elegance and practicality.

Grid Layouts & Mockups

High-fidelity visuals for every platform — from digital to print — crafted using a modular grid system for maximum flexibility.

Stationery Design

Branded letterheads, envelopes, gift cards, and appointment slips — maintaining the brand voice even in the smallest details.

In-Salon Signage & Visuals

Interior mockups showcasing logo placement, directional signage, and merchandising graphics that seamlessly integrate with the salon’s decor.

Website Interface Samples

Web elements like booking sections, banners, navigation, and hero modules — offering a foundation for future development.

Merch Concepts

Design explorations for uniforms, tote bags, and accessories to expand brand visibility and client engagement.

Final Presentation

A complete, polished showcase that brings together all brand components in a cohesive presentation ready for rollout.

Website Design & Development

Bringing the Brand to Life Online

Following the brand identity phase, we designed and developed a website that mirrors Oshens’ luxury, warmth, and professionalism.

Elegant Design: Soft tones, refined fonts, and rich imagery reflect the salon’s high-end feel.
User-Friendly: Intuitive, mobile-first navigation for easy service discovery and booking.
Shop Integration: A clean e-commerce section for purchasing professional haircare products.
Social & Client Highlights: Live Instagram feed and “Our Work” gallery to build trust and inspire visitors.
Optimized Performance: Fast, responsive, and SEO-ready — built to scale as the brand grows.