Pierre Cardin – Ninyis Studio

Fashion & Accessories | Product Photography, E-commerce Visuals, and Local Campaign Support
Tbilisi, Georgia | 2024–2025

Project Overview

Pierre Cardin is a legendary French fashion house with a global legacy of innovation and elegance. In Georgia, the brand has a strong presence through its boutiques and authorized retailers — most notably via TI’ME, one of the country’s leading watch distributors.

ninyis was approached by the Georgian division of Pierre Cardin to help enhance its visual brand presence across digital platforms and print channels. While the core brand identity is managed globally via pierrecardin.com, our mission was to create, localize, and standardize a wide range of marketing and product assets tailored to the Georgian market — especially focusing on the Pierre Cardin watch collection.

Product Photography

Captured high-resolution images of Pierre Cardin wristwatches for time.ge, used across product pages and promotional banners

E-commerce Visual Assets

Optimized images and layouts for Georgian watch listings, maintaining brand consistency with the global standard

Designed post templates, story slides, and ad visuals for @pierrecardin.georgia and other local platforms

Advertising for Fashion Line

Created marketing materials for clothing, accessories, and fragrances — including in-store posters, print ads, and seasonal flyers

Print Collateral

Developed branded print materials like shelf talkers, gift cards, window graphics, and mall activations

Email Graphics

Delivered newsletter visuals and sale banners localized for the Georgian audience

Design Direction

We stayed true to Pierre Cardin’s classic, Parisian aesthetic — using a refined mix of black, white, and metallic accents, with geometric visual structures and minimalist layouts. Our photography focused on clean product staging with soft shadows, crisp highlights, and detail-rich angles that showcased the watches’ materials and finishes.

All visuals were designed to maintain global brand compliance, while also being localized for Georgian campaigns — using appropriate typefaces, translation, and design sensibility relevant to the regional audience. The result was a harmonized visual system that felt premium, consistent, and market-appropriate.

Impact (Estimated / Internal Metrics)

Increased shopper engagement and conversion rates on time.ge product listings
Boosted social media interactions thanks to consistently branded, localized content
Accelerated promotional campaign rollouts due to reusable design templates
Helped unify visuals across multiple product categories — watches, clothing, accessories, and seasonal campaigns