Zara

Fashion Retail | Branded Content & In-Store Visuals | 2025
Tbilisi, Georgia

Project Overview

Zara’s local team in Tbilisi approached ninyis to assist with visual content development and branded merchandise concepts for an upcoming in-store campaign. While Zara’s core identity is globally standardized, they needed support in building market-specific materials that still reflected the brand’s fashion-forward DNA.Zara’s local team in Tbilisi approached ninyis to assist with visual content development and branded merchandise concepts for an upcoming in-store campaign. While Zara’s core identity is globally standardized, they needed support in building market-specific materials that still reflected the brand’s fashion-forward DNA.

Services Provided
  • Designed a series of bold, conceptual social graphics promoting Zara’s seasonal messaging
  • Developed limited-run branded merchandise mockups including packaging, apparel, and accessories for internal use and visual testing
  • Provided display poster designs and mockup visuals for store interiors
  • Assisted in adapting Zara’s existing visual assets to match the Georgian market tone, language, and typography
  • Created gallery-ready campaign visuals using Zara’s slogan system and bold minimal design
Design Direction

The direction embraced Zara’s modern, minimalist identity — combining striking typography, rich monochrome backgrounds, and conceptual fashion slogans. We explored branded color extensions (notably a deep electric blue), using them across tote bags, hoodies, product boxes, and skincare-style packaging.

Typography-focused layouts and slogan repetition created a visually rhythmic experience, ideal for in-store posters and campaign rollouts. Georgian localization was handled with care to preserve the brand’s premium, editorial tone.

Impact (Estimated / Internal Metrics)
  • Provided Zara Georgia with a modular visual system for future local campaigns
  • Enhanced customer engagement through visually cohesive storytelling
  • Delivered high-fidelity visuals for use in merchandise trials, internal decks, and marketing presentations

Gallery